Job Description:

Develop and implement the organization's communication plan based on all BYSO audiences for each season; develop branding standards and maintain the integrity of the BYSO brand for all marketing and communications initiatives, including brochures, concert collateral, signage, website, e-communications and more; manage the creation and distribution of these materials; develop e-communication strategy to enhance the BYSO's presence online; manage outgoing advertising to promote the BYSO in cost-effective endeavors and devise and implement sales strategy to increase incoming program book advertising; devise strategies to grow audience base and attendance by identifying, defining and targeting audiences; supervise box office operations and set box office revenue goals; implement market research as appropriate; manage and create a media relations plan to promote each season's activities and build relationships with key media figures in the community; build national awareness by developing a national media relations plan to supplement regional coverage; manage departmental budget; support the Executive Director in Board Relations. This position reports directly to the Executive Director and supervises the Marketing Manager.